Back in 2016, Ivy Nelson wrote for Pitchfork, “ E.MO.TION has the design of a big pop record, but it found more critical success than commercial.” She’s been called “a pop underdog” by British Vogue and a “micro pop star” by Buzzfeed. “Jepsen is one of the rising number of pop stars who enjoy critical acclaim and indie credentials,” wrote Rebeca Liu for The Guardian last year. The track was lauded by fellow Canadian Justin Bieber, launching Jepsen to overnight fame and a definition of success.Ī loaded word, it’s also become something of a linchpin for how Jepsen and her catalogue are viewed both critically and commercially. Her breakthrough came with the 2011 single “Call Me Maybe”, an instant sugar-rush of perfect pop that’ll be stuck in your head before you’ve finished reading this sentence. She released her debut album Tug of War a year later. Jepsen finished in third place, but her stint on the show caught the eye of attorney and artist manager Jonathan Simkin who signed her to 604 Records, the label he co-founded with Nickelback frontman Chad Kroeger. A gigging musician around Vancouver, she worked service jobs to support her ambitions until her high school drama teacher convinced her to audition for Canadian Idol in 2007. Growing up she had a passion for musical theatre, but after graduating from the Canadian College of Performing Arts, music took over.
Jepsen’s career path is an intriguing road to follow and one that can bend with perspective. There are moments when she gets so loud and excited telling a story, her microphone cuts out completely. Throughout our time together she’s vibrant, bubbly and full of conversation. It’s late morning in LA and she’s admittedly jet-lagged from a recent trip to Japan, not that it shows. “I’ve experienced extreme fame too at one point in my life, I know what that’s like - it’s not fun. “When I look at other pop artists and how they 'land the plane', as I call it – it’s a crazy thing,” Carly Rae Jepsen smiles from the other side of a Zoom call.
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